Wrong metric

Now behind the subscription wall, a NYT article noting that wearing a bike helmet increases the risk of getting hit by cars. Well, I have some doubts about the work cited, but regardless, wouldn't it be smart to mention the relative risk of getting hurt or perhaps seriously injured?

A similar mistake by Ezra Klein (see comments for weird denialism when that's pointed out).

And again.

Could probably do this all day with comparisons not adjusted for inflation...